Athena Dean Holtz

Athena Dean Holtz

Get to Know Athena:

Athena Dean Holtz is a publisher, speaker, author, pastor’s wife, and former radio host. For over thirty years, she has worked in the book business, spearheading the independent publishing movement in the Christian market. In 2014 Athena cofounded Redemption Press to fill an author-centered niche in publishing. Her heart is to help authors find creative ways to reach readers. In 2018 that included the Women of Joy Tour, and in 2019 the She Writes for Him compilation was birthed. In 2020 the She Writes for Him weekly podcast launches to spotlight Redemption Press authors.

In 2019, Redemption Press introduced a new imprint, Romans 8:28 Books, to launch Planned from the Start: A Healing Devotional as a companion product to the Unplanned film. Expanding further on this imprint is a new bookstore by the same name where Redemption Press authors are featured and the home office is housed.

She is a past-president of Northwest Christian Writers, a member of Christian Women in Media Association (CWIMA), Advanced Writer & Speaker Association (AWSA), and former host of a weekly radio program, “Always Faithful.” Her memoir, Full Circle: Coming Home to the Faithfulness of God (Redemption Press, 2017) has been nationally acclaimed for its ability to resonate and inspire. In 2014 she married Ross Holtz, founding pastor of The Summit, an Evangelical Free Church in Enumclaw, Washington. Athena and her husband enjoy their grandchildren, time spent on Puget Sound waters on their sailboat, and make their home in Enumclaw, WA.

Breakout Session

“Using Self-Publishing to Land a Traditional Contract”

Whether you are a speaker who writes or a writer who speaks, having a professionally developed book in print can help expand your reach and prove yourself to a potential traditional publisher. The strategy of self-publishing to build the numbers and engagement agents and editors are looking for is viable in today’s competitive market. Join publishing pioneer Athena Dean Holtz as she shares case studies, pros and cons of different publishing options, and the necessary aspects required to have a product that can go beyond your friends, family, and local influence.

15-minute appointments

Publisher - Redemption Press

Bringing 30 years of industry expertise to an author-centric publishing model, Redemption Press is the “best of both worlds.” All the benefits of self-publishing, along with the support and representation of a traditional publisher. One thing I know. If you’re going to self-publish, the last thing you want to do is LOOK like you did it yourself. Your book should look and read at the same level of excellence as the largest traditional publishers, and available in all the same channels. We take the time to develop custom publishing and promotion strategies specifically for you and your message. No one size fits all at Redemption Press. We are a full service, turn key, custom publishing option providing as much or as little support as you need.

I’d love to meet with you to see if we’re a good fit for each other!

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