Beth Runkle

Breakout Session

Being Your Own Podcast and Publicity Agent

Podcasting and Influencer Marketing are the most effective and least expensive methods to market a book or speaking ministry. Podcasting is now considered the most effective tool for marketing a book and opening further speaking opportunities. The class will equip authors and speakers to find, pitch, and land podcast guesting opportunities and reach important social media influencers. Podcasting is an incredibly successful and free tool for growing a platform and marketing a book. You can successfully pitch and land endless podcasting and social media opportunities without any public relations associates. Attendees will leave with a comprehensive list of podcasts that book authors and resources on how to find podcasts in their niche. Participants will also receive instructions and a template to create their own media kit and strategies for connecting with influencers. Using this method, Beth booked herself on over 50 podcasts and connected with notable social media influencers in her target audience, including Focus on the Family’s Crazy Little Thing Called Marriage show with Dr. Greg and Erin Smalley.