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Edie Melson

Author & Social Media Expert

Edie is a social media expert and has worked with clients that range from authors and speakers to business and ministry leaders.

Get To Know Edie

Edie Melson is a woman of faith with ink-stained fingers observing life through the lens of her camera. She’s learned to embrace the ultimate contradiction of being an organized creative. As an author, blogger, and speaker she’s encouraged and challenged audiences across the country and around the world. Her numerous books reflect her passion to help others develop the strength of their God-given gifts and apply them to their lives, often using creativity to empower this connection. The Write Conversation, the blog she developed and manages, reaches thousands and has been on the Writer’s Digest Top 101 Sites for Writers since 2017. As a social media and blogging expert she’s worked with clients that range from authors and speakers to business and ministry leaders. She also knows the necessity of Soul Care and leads retreats, conferences & workshops around the world on staying connected to God. Her numerous books, including the award-winning Soul Care series reflect her passion to help others develop the strength of their God-given gifts. She’s the director of the Blue Ridge Mountains Christian Writers Conference and board member of the Advanced Writers and Speakers Association.

She and husband Kirk have been married 42+ years, and live near their three sons and four grandchildren in the foothills of the Blue Ridge Mountains. Edie and Kirk can often be found with their big black dog hiking—Edie hanging off ledges for the best camera angle and Kirk patiently carrying her tripod. Connect with her on her website, www.EdieMelson.com and through social media.

Pre-Conference Session

Social Media Basics for Today’s Speaker & Writer

Most writers have a love/hate relationship with social media. In this workshop Edie shares how to overcome the frustration of this medium and build a solid foundation that helps grow digital connections without taking valuable time away from writing. She dives deep into the trap of chasing numbers and shows writers the value of focusing on serving those God puts in their paths. She has shared her techniques with thousands of writers and helped them create a digital reach that has led to platform growth and ultimately book contracts.

Social media is continuing to evolve and change. The one thing that’s not changing is the necessity of writers to be able to reach readers. In this workshop Edie will share how to use social media to build real connections, serve those God puts in your path, and build your email list. Included will be:

  1. Finding your why and using social media as part of your writing ministry
  2. Tips for working with platform algorithms
  3. Facebook
  4. X (Twitter)
  5. The basics of using hashtags
  6. Pinterest
  7. Up to date information on scams & tips to stay safe online
  8. How building an email list is enhanced by a growing social media presence
  9. How to evaluate new platforms and their impact for writers & authors

Breakout Session

Facebook Insight and Growth

Facebook is still one of the largest—most effective—social media networks out there. It’s also one of the most misunderstood. Edie will share insight into how the Edge Rank Algorithm works and how you can make it work for you. She will also share the basics of using a Facebook ad to grow the visibility of a professional page. Included are

  • Common Facebook guidelines that writers need to be aware of
  • Common Facebook scams
  • How to post more effectively
  • How to cross post between Instagram, Facebook, and Threads
  • Steps to take to find the sweet spot and reach your audience

15-Minute Appointments

Edie is the director of the Blue Ridge Mountains Christian Writers conference, and author of over 24 books. She knows the frustrations and the joys found in the writing life. Her insights into platform building, marketing, and managing creativity has helped writers of all types with their publishing endeavors. She considers herself an organized creative and her tips can help writers set priorities, plan for unexpected situations, and find peace in the process. Connect with her at EdieMelson.com.

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