Posts by Cheri Cowell

Do you struggle with the idea of marketing, promotion, and platform? As an author, I grappled with this part of the ministry until God placed me in His school of marketing.

“So, tell me about your platform.”
If you meet with editors, quickly you’ll hear this familiar and often dreaded question. For some, that is a welcomed question, and they launch into a long explanation of their speaking engagements, plans for a book tour, and social media connections.

We must become Amazon savvy. We need to become experts in this field, understanding keywords, search engine optimization, and how algorithms work. We need to learn all we can about the Amazon shopper, their habits, and what makes them purchase one book over another. We need to understand how Amazon works. 

The First Truth: It’s Hard Work

The truth is good marketing is about building relationships with readers, and building relationships is hard work. It is tiring. It is difficult to put yourself out there day after day, but as writers who promote God-given messages, that is what we do.

One of the hottest new trends for authors is the audiobook. Audiobook sales have had an average of 24.5% per year increase since 2017, and for the Christian author, the…

For seven years before getting my first book contract, I attended two to three writers’ conferences a year. I took copious notes in every marketing class, and when I returned…