“So, tell me about your platform.”
If you meet with editors, quickly you’ll hear this familiar and often dreaded question. For some, that is a welcomed question, and they launch into a long explanation of their speaking engagements, plans for a book tour, and social media connections.
We must become Amazon savvy. We need to become experts in this field, understanding keywords, search engine optimization, and how algorithms work. We need to learn all we can about the Amazon shopper, their habits, and what makes them purchase one book over another. We need to understand how Amazon works.Read More
The First Truth: It’s Hard Work
The truth is good marketing is about building relationships with readers, and building relationships is hard work. It is tiring. It is difficult to put yourself out there day after day, but as writers who promote God-given messages, that is what we do.Read More